Personalization on Social Media Sites Based On Usage

Social media sites are increasingly becoming more personalized by tracking what sites each person uses the most. People spend the most time on Facebook per day due to the fact that Facebook creates filter bubbles that personalize information that is relevant to the individual, while leaving seemingly irrelevant information out. Pinterest is a close second, because it displays unique crafts and recipes based on the user's preferences. Tumblr comes in third, with its uniqueness in the fact that out of all of these social media websites it displays the most visuals per post. Personalization isn't automatically implemented into Tumblr as users can choose who they wish to follow, only providing suggestions for users. Twitter follows a similar concept, as users can also choose who they want to follow. Ultimately, websites that are personalized automatically are often spent more time on.